The Double Illusion Killing Your Conversions Stop Chasing Formulas. Stop Trusting Data. — Insights from The Psychology of YES by Arnaldo (Arns) Jara Why Analytics and Formulas Miss the Point Why Data Can’t Fix It If You Have Data But No Sales, Read

Most organizations rely on two core assumptions.

  • There is a formula that can fix conversions
  • More data leads to better decisions

Both are widely accepted.

But both are incomplete.

This is the central idea behind

The Conversion Illusion Explained Why Your Strategy Isn’t Working What Actually Drives Sales More Visitors, Cheaper Prices, Still No Sales Why They Don’t Fix Sales Why Your Sales Strategy Feels Broken The Truth About Conversion Even With Mor

Many marketing teams default to the same strategies : get more traffic and lower the price.

If conversion is weak, offer discounts . But what happens when neither lever works ?

In The Psychology of YES by Arnaldo (Arns) Jara, this assumption is